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[1/3] Tesla's new Cybertruck is shown on display at a Tesla store in San Diego, California, U.S., November 20, 2023. Cybertruck, Tesla's first new model in nearly four years, is critical to its reputation as a maker of innovative vehicles. "We dug our own grave with Cybertruck," Musk said last month, warning that it would take a year to 18 months to make the vehicle a significant cash flow contributor. The billionaire has said Tesla was likely to reach a production rate of roughly 250,000 Cybertrucks a year in 2025. Tesla has faced "enormous challenges in reaching volume production" with the Cybertruck because of its new technology and design, Musk said.

Persons: Mike Blake, Elon Musk, Tesla's, Musk, Tesla, Eric Noble, Rivian, R1T, Rivian's R1T, Ford's, Seth Goldstein, Paul Waatti, Akash Sriram, Hyunjoo Jin, Sayantani Ghosh, Bill Berkrot Organizations: REUTERS, New York Times, Dodge, Ford, General Motors, Hummer, Morningstar, Thomson Locations: San Diego , California, U.S, Bengaluru, Hyunjoo, San Francisco

July 19 (Reuters) - Tesla (TSLA.O) CEO Elon Musk signalled on Wednesday that he would cut prices again on electric vehicles in "turbulent times", even as his all-out price war on automaker rivals squeezes the company's own margins. The large price cuts have pressured Tesla's automotive gross margin, a closely watched indicator in the industry, but Musk has said Tesla would sacrifice margin to drive volume growth. As an example, Tesla this year cut U.S. prices of its Model Y long-range version by a quarter to $50,490. In 2020, Musk unveiled a plan to produce Tesla's own EV batteries called "4680" cells. Tesla said production of the long-delayed electric pickup Cybertruck remained on track for initial deliveries this year.

Persons: Elon Musk, Musk, Tesla, Thomas Martin, Akash Sriram, Hyunjoo Jin, Abhirup Roy, Peter Henderson, Joe White, Sayantani Ghosh, Matthew Lewis, Sam Holmes Organizations: Globalt Investments, EV, Ford, General Motors, Reuters, Thomson Locations: United States, China, Texas, Bengaluru, Hyunjoo, San Francsico

Shares of the Austin, Texas-based automaker rose 2% after briefly falling 2% in trading after the bell. Under pressure from increasing competition and an uncertain economy, Tesla has cut prices and increased discounts and other incentives to reduce inventory. Recently, a lack of new models has made it tougher for Tesla to take on rivals in China, where glitzier offerings from local players have weighed on demand. The company reported revenue in the April-June period of $24.93 billion, compared with estimates of $24.48 billion, according to Refinitiv data. Tesla's share price has more than doubled this year, helped by rival automakers backing Tesla's charging standard, as well as expanded federal credits for Model 3s and investor excitement over artificial intelligence.

Persons: Tesla, Elon Musk, Akash Sriram, Hyunjoo Jin, Sayantani Ghosh, Shounak Dasgupta, Matthew Lewis Organizations: EV, Thomson Locations: Austin , Texas, China, United States, Bengaluru, Hyunjoo

Musk revealed those plans on Tuesday at the company's annual meeting, an about-face for the celebrity executive who recently acquired social media platform Twitter. Musk told CNBC he did not yet have a "fully formed strategy" for Tesla advertising. Tesla spent $151,947 on advertising in the U.S. in 2022, according to advertising intelligence firm Vivvix, which measured ads across places including TV, social media, Web banners and billboards. Diaz-Ortiz is a former Twitter manager who has written books about the social media company. Thomas Martin, senior portfolio manager at Tesla shareholder Globalt Investments, sees Musk's embrace of advertising as a positive.

Elon Musk-led Tesla reported total gross margin of 19.3%, compared with expectations of 22.4%, according to 14 analysts polled by Refinitiv. For the first quarter, Tesla's automotive gross margins, a closely watched figure by analysts and investors, dropped. Finance chief Zachary Kirkhorn promised in January that Tesla would not go below automotive gross margins of 20% and an average selling price of $47,000 across models. Excluding items, Tesla reported a profit of 85 cents, in line with estimates. Deliveries of higher-priced Model S and Model X vehicles slumped from the previous quarter, it said.

[1/3] Elon Musk attends the opening ceremony of the new Tesla Gigafactory for electric cars in Gruenheide, Germany, March 22, 2022. The plan was unveiled in 2006 and the first model, the Roadster sports car, rolled out in 2008 at a price of $89,000. Musk had first estimated in 2015 that Tesla vehicles would be able to drive themselves by 2018. ENABLE CAR TO MAKE MONEYHe said consumers will be able to summon their self-driving Teslas from anywhere. Last year, Musk said Tesla expects to mass-produce a robotaxi with no steering wheel or pedal by 2024, after missing his targets for self-driving vehicles multiple times.

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